Energy giant EDF Energy is hoping to inspire a generation of consumers to embrace an electric future with the launch yesterday of a major new advertising campaign. The ‘Generation Electric’ campaign, which debuted last night, seeks to tap into growing consumer concern over climate change to drive interest in low-carbon technologies including electric cars and smart energy solutions. A primetime TV campaign, which launched yesterday during the final of Britain’s Got Talent, featured characters travelling on a range of electric vehicles, from cars to skateboards, to a scenic spot overlooking the British countryside.
Business Green 3rd June 2019 read more »
Plans by Britain’s biggest energy supplier to get more of its engineers driving electric vans have been delayed by a shortage of available vehicles. British Gas has only 35 fully electric vans, but had been planning to replace another 200 of its 12,000-strong fleet with electric vehicles this year. It said that this had been delayed to 2020 as it could not “physically get any stock”.
Times 3rd June 2019 read more »
As the Sino-US trade war morphs into a fight for technological supremacy between the world’s two biggest economies, Washington is focused on delaying – if not outright derailing – Beijing’s “Made in China 2025” initiative. It is unclear whether the US will succeed. But China clearly is forging ahead quietly with the initiative’s 10 goals, the chief among which involves becoming an indispensable source of electric vehicle technology such as batteries and drive motors. “Production of EVs without Chinese-made parts is no longer possible,” said Hidetoshi Kadota of Dongfeng Nissan, Nissan Motor’s joint venture in China. Mr Kadota heads Dongfeng Nissan’s development team for the Sylphy Zero Emission, the Japanese automaker’s strategically important electric vehicle for the Chinese market. Nissan is a pioneer in the field, having released the world’s first globally mass-produced electric vehicle – the Leaf – in 2010, a project in which Mr Kadota was involved.
FT 2nd May 2019 read more »
The Mr Whippys of Britain have not had the best start to the year. Ice-cream vans have been facing mounting criticism after campaign groups and parents complained they were delivering their vanilla cones and 99s with a topping of diesel fumes. This weekend, however, they are savouring a double helping of good news: not only have temperatures been soaring, helping to boost custom up and down the country, but an all-new, non-polluting electric ice-cream van may be about to hit the roads. This week, Whitby Morrison, which makes about 80% of all ice-cream vans in the UK, will begin testing a battery-powered ice-cream maker, and if all goes to plan the first all-electric ice-cream vans will be in use by the end of the summer.
Guardian 2nd June 2019 read more »