New survey suggests interest in electric vehicles could surge when people realise they can make money from their plug-in cars. The electric vehicle (EV) industry received something of a shock this week with the publication of sales figures showing that for the first time in years the market had slowed. The SMMT revealed that during the first two months of the year sales of pure EVs fell from almost 1,500 last year to below 1,000 units. Sales of plug-in hybrids may have grown, but the recent rapid expansion enjoyed by the EV sector came to a shuddering halt. Yesterday, a YouGov survey commissioned by Ovo Energy pointed to a potential answer. The poll of 2,315 adults revealed a glaring ‘knowledge gap’ persists with regards to EVs that is hampering market development. It also pointed to how emerging vehicle to grid (V2G) technologies could tap into the financial considerations that inform many car purchases and help tilt the market in favour of EVs. More than half of respondents to the survey said they would choose an EV over petrol or diesel models if they could save money or make money in the long-term. But awareness of the extensive running cost savings on offer through EVs remains low, while only 13 per cent of respondents were aware of V2G chargers and their ability to allow motorists to sell power back to the grid. Awareness of domestic batteries that can perform a similar role was only fractionally higher, with 19 per cent of people saying they knew of the technology.
Business Green 15th March 2018 read more »