Climate goals must be realistic, MPs have been told, as dire “last chance to save the world” warnings turn the public off. Jamie Clarke, executive director of the charity Climate Outreach, said that previous climate conferences had been followed by a fall in public interest in the environment after world leaders failed to live up to expectations. He told MPs on the Business, Energy and Industrial Strategy Committee that more attention should be paid to social sciences in tailoring public information campaigns. It comes ahead of the COP26 climate conference, due to be hosted by the UK in Glasgow this November. Mr Clarke said a previous occurrence of the UN conference, hosted in 2009, which was much-hyped but failed to deliver, offered a cautionary lesson to today’s world leaders.
Telegraph 27th April 2021 read more »